Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

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Piguno as Indonesian furniture manufacture offers Indonesia furniture, exporter of indoor mahogany furniture wholesale to outdoor teak furniture wholesale, furniture for hotel project, lighting, Indonesia home decor & craft, Asia for hotel project, apartment, residence, SPA, restaurant, resort with retail and wholesale prices.. All kinds of Indonesian furniture are Indonesia teak furniture, Indonesia wooden mahogany furniture, Indonesia outdoor garden furniture, indoor teak furniture, contemporary modern furniture, reclaimed teak furniture Wholesale Asia, Indonesia kids furniture, teak root furniture, teak branch furniture, rattan synthetic furniture, Also Alloy casting furniture, solid teak furniture, stainless steel furniture, Asia Classic furniture wholesale, Indonesia colonial furniture manufacturer.

All are welcome ….. retail, wholesale, owner shop, projects manager, Interior design, importer, private house, hotelier, etc ...

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One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

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Piguno Indonesia offers Indonesia furniture, decorative lighting, hotel furniture projects, handicraft online and Indonesia home decor, all products with export quality for retail and wholesale prices. Hospitality furniture for projects, Hotel furniture supplier, wholesale and manufacture.
Indonesia furniture, Lighting & Craft
Indonesia Furniture, Wholesale Indonesia furniture

Indonesia furniture

Welcome to Piguno, perfect choice for high quality of Indonesia furniture product with 23 years of experience. As one of the leading furniture manufacturer, Piguno has become a leader in Indonesia Furniture export industry. We will provide you with passionate service to fulfill any requirement and needs to achieve customers satisfaction.Our managerial expertise, highly skill workmanship and creativity of our people will deliver a multi beneficial business relationship as well as high quality product. The long journey of experiences in Indonesia furniture manufacturer, made us strong in sustaining and steering our business. Our business grows positively.
We are a Furniture for Hotel and Resort Supplier from Piguno Indonesia. Hotel and Resort Project Premier Line is well-versed hotel & resort furniture. We have furnished several hotel project in both Indonesia (Jakarta, Yogyakarta, Bali and Bandung) and countries abroad (Bulgaria, Sri Lanka, Jordan, Maldives, Bahrain, Austria, India, USA, Croatia, Panama, Australia, and UEA).Recognizing the essential between furniture and hotel industry, lead us to be well know hotel and resort furniture supplier. Hitherto our products that has been displaying in hotels are getting great appreciation from hotels management…
Nowadays, lighting is more than just a light. When the decorative lamps lighted out, it is like a flower of lotus on the lake. Alter the expression is the assumption that only serves as a torch. Besides, lighting concept can provide a dierent psychological eect on residents. Thus, this website brings a modern lighting design in wide range of choice.We are a leading of Indonesian Export company and manufacturer of Rattan Lamp, Resin Lamp, Modern Lamp, Natural Lamp, and handicraft, which located in Cirebon. Our lamp product woven by…

Indonesia furniture

Welcome to Piguno, perfect choice for high quality of Indonesia furniture product with 23 years of experience. As one of the leading furniture manufacturer, Piguno has become a leader in Indonesia Furniture export industry. We will provide you with passionate service to fulfill any requirement and needs to achieve customers satisfaction. Our managerial expertise, highly skill workmanship and creativity of our people will deliver a multi beneficial business relationship as well as high quality product.Indonesia furniture, furniture for living room, Indonesian teak furniture wholesaleThe long journey of experiences in Indonesia furniture manufacturer, made us strong in sustaining and steering our business. Our business grows positively and has been built through a good character which also the part of our business culture. Various product collections from outdoor furniture to indoor furniture, from qualified Indonesian teak wood, mahogany wood, mindi wood material and other wooden materials, Supplier kayu, Beli kayu, Jual papan kayu, Distributor kayu, Jual kayu, to selective Indonesian natural rattan and fiber become the tag line of our services. Customer satisfaction is our priority and our people will guide you to make it possible as well as preserving a long term business relationship. Hard work, worship, joy and creativity are the atmospheres of our business. Those will reflect on every single product we produce and service that we provide.Finally, we, Piguno as the qualified Indonesia teak wooden furniture wholesale and manufacturer, humbly hope that our team with good capabilities and good quality of product will give you the benefit of your business, as we are going to achieve it within our heart. We will assure that you are in right decision by choosing us, an excellent choice, and we will be very proud and happy to be part of your prime choice.Piguno Indonesia offers wooden furniture for living room, Wooden classic furniture for dining rooms, modern teak furniture for bedroom, furniture for garden, furniture for outdoor, furniture for indoor, outdoor furniture for terrace and Asia kids furniture wholesale If you have any inquiry for furniture set in outside our web, don't hesitate to contact us, we will back to you shortly.

Furniture for Hotel

Piguno Hotel and Resort Project Premier Line is well-versed hotel & resort furniture. We have furnished several hotel project in both Indonesia (Jakarta, Yogyakarta, Bali and Bandung) and countries abroad (Bulgaria, Sri Lanka, Jordan, Maldives, Bahrain, Austria, India, USA, Croatia, Panama, Australia, and UEA). Recognizing the essential between furniture and hotel industry, lead us to be well know hotel and resort furniture supplier.Furniture for hotel, Indonesia furniture, Furniture for living roomsHitherto our products that has been displaying in hotels are getting great appreciation from hotels management and hotels visitors. Here, we proudly present our furniture catalog for hotel and resort project in premium design and competitive price. Indonesia SEO & Indonesia web design. Piguno hospitality furniture as Indonesia furniture, Furniture hotel projects, Wholesale Indonesia furniture, Furniture for hotel projects, Hospitality furniture manufacture, Indonesia furniture manufactureTable lamp manufacturer, Jual papan kayu, decorative lighting supplier, Supplier kayu Solo, Table lamp exporter, Indonesia lighting manufacturer

Piguno - Indonesia furniture | Wholesale Indonesia furniture | Wholesale Indonesia furniture exporter

We start our business as Indonesia wooden and rattan furniture exporter in 1993 and growing rapidly until now. We declare ourselves as a manufacture and exporter company with legal entity as PT in Indonesia and similar to Public Limited Company (PLC) or an Ltd in the United Kingdom, Ireland or the United States. Aspects of Law and Administration we have had since inception of this company's proofing our seriousness and commitment running this business.

Piguno has covered some products range Indonesia teak furniture, Indonesia wooden mahogany furniture, Indonesia outdoor garden furniture, indoor teak furniture, contemporary modern furniture, reclaimed teak furniture Wholesale Asia, Indonesia kids furniture, teak root furniture, teak branch furniture, Indonesia rattan furniture, rattan synthetic furniture, Also Alloy casting furniture, solid teak furniture, stainless steel furniture, Asia Classic furniture wholesale, Indonesia colonial furniture manufacturer. Other info site. The idea is to be one-stop shop by offer multitude furniture product range to our clients moreover to create the opportunity for the company to sell more products.

We believe skill and depth knowledge of furniture are the main foundation for everyone in this company. By those strength and supported with premium design, we will deliver "value" to our customers. We would like to create wide target market not only limited for wholesaler and retailer but also projects including hotel furniture projects, villa project, housing project or event restaurant project unexceptional private house and government office. During our 20 years existence in Indonesia Furniture industry those target market is complete adequately.

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